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August 3, 2026
Why you're hooked — and what ball you'll play with
This week we looked at two things that shape how pickleball actually feels to play: the psychology pulling you back to the court, and the equipment decision that just got standardized at the top level. One's about your brain, one's about your gear — both matter more than they seem.
The Science Behind Pickleball's Addictive Pull — And Why Even Elite Athletes Get Hooked
Pickleball delivers the psychological flow state — complete mental absorption — in a first session, while tennis and golf lock it behind months of practice.
JOOLA HC-40 Is Now the Official Ball of DUPR — What It Means for Players
JOOLA and DUPR announced a multi-year partnership making the HC-40 the official ball for all DUPR-sanctioned events, effective September 1, 2026.
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